“Sharing the same values was a strong motivation to start this project. We agreed that we need a new way of thinking and acting in relation to our environment and Outdoor activities,” explains Kilian Jornet. “We want to be very honest on how we produce the equipment and on the role the company wants to play for the society and the environment. This means transparency and working to avoid overconsumption by building products that are durable. To have a minor impact on the environment, we need to work with various materials and explore different designs. It’s a long and difficult path but that’s what motivates me and the team to start this project.”

NNormal’s products reflect the partnership’s shared philosophy: authenticity and utility that inspire people to enjoy and respect nature—a mission which is expressed through timeless gear that’s functional, performance-oriented, and built to last. All the Outdoor equipment was designed in Mallorca and tested in Norway as hinted in the name of the brand (Nor-way + Mal-lorca)